Frequently asked questions.
Straight answers for content creators and brands about verification, scoring and partnerships on Tatvata.
Do I need a huge following to join?+
No. Tatvata scores relevance and impact within a niche, not raw reach. A smaller, engaged audience in the right niche can outscore a bigger, mismatched one.
How is my Impact score calculated?+
From your own measurements, namely audience size, engagement, content performance, consistency, and niche relevance, combined by a transparent, versioned formula. You see the breakdown behind every score, not just the number.
What happens if a platform goes down?+
Nothing breaks. Your profile, historical scores, agreements, and Pass keep working from the last confirmed data, with freshness shown honestly.
What does a Tatvata Pass actually verify?+
That a specific partnership existed, was accepted, and is currently active, enforced by the backend and checkable publicly, so neither party's word is the only proof.
Is Tatvata free to join?+
Yes. Joining Tatvata is free for content creators.
Which platforms does Tatvata support?+
YouTube today, with Instagram coming soon. Scoring and discovery are built platform-neutral, so adding a platform extends Tatvata without changing how your score works.
How can a brand check that a creator is genuine?+
Every creator on Tatvata has a verified identity record. A brand sees the creator's Tatvata ID, an Impact score for each niche with its full breakdown, an integrity score, and how recent the data is. Once a partnership is agreed, a public Pass shows whether it is currently active.
What is a Tatvata ID?+
A permanent identifier issued to every creator. It does not depend on any username or platform, so it stays the same when a creator connects more accounts.
How do brands find content creators on Tatvata?+
Brands search by niche and fit. Every result explains why it matched, with a match score, the parts that make it up, and any concerns, including how old the data is.
Can a creator choose which niches they are scored in?+
Yes. A creator chooses up to three niches. Tatvata assesses how relevant the creator is to each niche, and that assessment is part of the score.