How Tatvata works.
Tatvata builds on identity. A content creator is verified first, then measured, then found by brands, and every partnership leaves a record anyone can check.
From identity to partnership
- 01
Identity
Every creator gets a permanent Tatvata ID that does not depend on any username or platform.
- 02
Verification
A creator connects a social account, and Tatvata verifies the connection and the profile behind it.
- 03
Impact
Tatvata collects the creator's measurements and calculates an Impact score for each niche.
- 04
Discovery
Brands search by niche and fit, and every result explains why it matched.
- 05
Partnership
Creator and brand agree terms in a versioned agreement, and a Pass records that it is active.
- 06
Reputation
Completed partnerships build a track record that other brands can see.
Facts and opinions are kept apart
The numbers Tatvata collects are recorded once and never edited. A new value is a new record. A score is different. It is calculated from those numbers by a versioned formula, always for one niche, so it can be recalculated and explained at any time.
This is why every Impact score comes with its breakdown. You can see which measurements produced it and how old they are.
How the Impact score is formed
The score combines audience size, engagement quality, content performance, reach, consistency and niche relevance. Each part has a weight, and the formula is versioned, so a change to it never rewrites history.
It keeps working when a platform does not
If a social platform is unavailable, profiles, historical scores, agreements and Passes keep working from the last confirmed data, and Tatvata shows honestly how old that data is.
The Pass makes a partnership checkable
A Tatvata Pass shows that a specific partnership existed, was accepted and is currently active. The backend enforces its status, and anyone can check it publicly.
See it for yourself.
Create an account as a content creator or as a brand to get started.